NFTs surged in 2021, but prices and sales volumes plunged last year as investors turned cautious and the crypto industry was rocked by a series of high-profile collapses. "The way that supporters follow their favourite teams and players is evolving and the Premier League is always looking for ways to engage with fans," said Richard Masters, chief executive of the Premier League. Elsewhere, France's gambling regulator told the company in November to make changes to the game, including expanding its free-to-play option. Sorare CEO Nicolas Julia said at a journalists' briefing last week the probe was still ongoing. Paris-based Sorare raised $680 million at a $4.3 billion valuation in a 2021 funding round led by SoftBank.īritain's gambling watchdog has been investigating Sorare since 2021 to assess whether its game amounts to gambling. The cards in Sorare's game are bought and traded in the form of NFTs, a kind of blockchain-based asset, using either cryptocurrency or traditional currency. Sorare declined to comment on whether the figure cited by Sky News was accurate. Sky News reported in October that the deal could be worth 30 million pounds ($37.13 million) per year.
SPAIN LIGA FRENCH SORARE NFTS LICENSE
The deal gives Sorare a four-year license to sell digital sports cards of players from all 20 Premier League clubs, Sorare said in a statement on Monday. LONDON, Jan 30 (Reuters) - The Premier League is partnering with French fantasy sports platform Sorare to sell non-fungible tokens (NFTs), a sign that the sporting world is continuing to embrace digital assets despite the rout in markets.
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